Promotion, Website, Game, Email

The Lacek Group combines creative and data to produce measurable results for global clients. Most of my work at Lacek centered on writing emails, landing pages and member promotions for Starwood Preferred Guest/Marriott Bonvoy/Marriott Bonvoy Moments/Marriott Bonvoy American Express, United Airlines/MileagePlus, Enterprise Rent-A-Car/National/Alamo, TIAA-CREF and H&R Block. Basically, I was part of everything from National Emerald Club’s ONE TWO FREE rental promotion to Marriott Bonvoy’s global points promotions and monthly account updates for its quarter of a billion members worldwide.

Below is a large project I worked on with a very small team at Riley Hayes. It provided the necessary experience to be part of Lacek’s powerhouse digital team.

nwa.com On The Go Sweepstakes

Northwest Airlines was the first airline to complete a website in mobile format for their customers. Our challenge was to educate customers on all the features available to them on their mobile devices. We created the nwa.com On The Go Sweepstakes, site, game, animated video and emails to engage and educate customers. The game featured instant wins, weekly drawings and a grand prize sweepstakes. Plus, players could monitor a leaderboard with the fastest times. We deployed 2.5 million promotion emails (invitation, registration confirmation, reminders, refer-a-friend and prize announcements). The nwa.com On The Go Sweepstakes generated 5.9 game plays per visit. Best of all, 52% of game players also registered to receive weekly emails, making this promotion a huge success.