Enterprise Rent-A-Car

I’ve written emails and landing pages enticing business and leisure travelers to join, engage or keep earning with Enterprise, National and Alamo car rental agencies — all owned by Enterprise Holdings. The Exotic Car Collection campaign was pitched to Enterprise as part of a quarterly business review creative presentation. It was spot on. They had an offering most renters didn’t know existed. And there are these special moments in life when an Exotic Collection vehicle would make the event extra memorable. The clients liked the campaign, but didn’t run it. Well, I had fun researching the vehicle lineup and writing the headlines. Plus, we showed our creative capabilities outside of our assigned swim lanes, which was the goal of a providing extra, free thinking during a quarterly review.