NWA AirCares TV
For the Northwest Airlines charity program AirCares, we often had a celebrity spokesperson assigned to the project and had to develop a concept around that individual. Below is the commercial I wrote for Grant Hill. As a college basketball fan, I knew Hill’s epic pass and Christian Laettner’s game-winning shot would be a great hook for “an assist” metaphor we could use to solicit donations from passengers and loyalty members. Yes, we got the express, written consent of the NCAA and CBS Sports. Years after my spot, Continental Tires and UPS each ran a very similar execution featuring Hill, that March Madness moment and the “assist” theme.
NWA AirCares Camp Heartland TV
The Camp Heartland shoot was raw and incredible and life-affirming. No actors. Just real Camp Heartland kids from all over the U.S. who wanted to tell their stories of how the camp was a much-needed escape from their battle with the HIV/AIDS virus.