The Lacek Group Agency Marketing

For three straight years I was given a unique opportunity to sell The Lacek Group to all the other Ogilvy experience agencies by producing a one-page magazine ad. The big challenge: How do you break through the clutter of marketing speak and kitchen sink capabilities content from 30 other agencies? Find what sets Lacek apart and create simple, compelling messages that stop readers and get them to act. Best of all, I got to know my agency’s capabilities better. After these ads, I could answer the question that potential clients love to ask agencies during a pitch: “Why should I hire you?”