Wagner Spray Tech

Without a doubt, this is the single hardest printed piece I’ve ever written. It’s an eight-page magazine insert for DIY publications like Family Handyman etc. But in reality, it became six ads: the cover, three spreads and a back cover. Each of the spreads was for a different product: power sprayer, roller and caulker. Additionally, we created a full-page launch ad for the Wagner Power Gauge rechargeable drill that ran in the Wall Street Journal and USA Today.