Deluxe Corporation TV

Deluxe was rapidly shifting away from printed business forms and checks to small business services. Our task at Riley Hayes was to sell Deluxe’s many offerings, the Deluxe name and signature red and white branding. We needed to tell viewers that Deluxe could take care of everything from business cards and logos to SEO and marketing. Because the spot was going to sell hard with offers below the action like an infomercial, we created visuals that were upbeat, friendly and helpful. Spending a day on set with all the dogs for the ending was a highlight. Lots of takes to get full cooperation.