Marriott Bonvoy American Express

For eight years I wrote dated-driven emails, landing pages and social copy targeted to the Marriott Bonvoy loyalty program’s 200+ million members. Additionally, I wrote communications for the program’s global lineup of credit cards representing JPMorgan Chase and American Express in the U.S., Canada, Mexico, United Kingdom, China and United Arab Emirates. When Amex offered Lacek the opportunity to produce their print magazine ads for a PGA partnership, I jumped at the chance. Same for when Amex’s luxury lifestyle magazine, Departures, offered international digital and print insertions for the Amex Brilliant and Business credit cards. In the end, there’s not much difference from an email’s hero module/banner ad and a print ad or billboard. Keep the message quick, relevant and actionable.